Category: FTC

New California Law Requires Disclosure When Using A Chatbot

Beginning on July 1, 2019, a new California law will require websites that use chatbots to clearly disclose that it is a bot communicating online, and not a person. The use of online chatting with ecommerce and other types of websites is becoming more widespread on a daily basis. Online chat tools allow potential customers […]

Celebrity Endorsements and Social Media

If you follow any celebrities or sports stars on social media, you may have seen one of them endorsing or promoting a product. Just the other day, Katy Perry posted a photo of herself on Instagram, wearing a Prada outfit with the hashtag “#Prada.” Never forget where you came from! Last year was @prada at […]

Internet Sellers Take Note: The Mail Order Rule Isn’t Just for Mail

Are you familiar with the “Mail Order Rule?” The rule, put out by the Federal Trade Commission (or FTC) way back in 1975, basically prohibits mail-order sellers from soliciting orders unless they reasonably expect that they can ship the merchandise within the time stated in the solicitation or, if no time is stated, within 30 […]